Our Roots Run Deep
Nearly 80 years of quality livestock marketing in Fremont County, built on great cattle and even better people.
About Riverton Livestock Auction
Since the 1940s, Riverton Livestock Auction has given cattlemen from Fremont County and beyond a trusted place to buy and sell some of the finest livestock the Mountain West has to offer.
Nearly 80 Years in the Making
Our roots run deep. The original sale barn and corrals were built by Marion Petsch in 1947, just outside what is now the Fremont County Fairgrounds. In the decades since, we've changed hands a few times and weathered three fires — but we've never left our home. The facilities we operate today were rebuilt in 1969, and in 2005, Riverton Livestock Auction joined the Winter Livestock family, a multi-state auction company with sale barns across Kansas, Colorado and Arizona.
Through every chapter, one thing hasn't changed: our commitment to quality livestock marketing and the people who make it possible.
Jeff Brown, our General Manager, has spent 20 years building relationships and marketing quality cattle at Riverton. He's watched the business evolve over two decades, but says the caliber of our customers — and the quality of the livestock they bring through our ring — has stayed the same.
Jeff Brown
General Manager
- 1947
- Original barn built by Marion Petsch
- 1969
- Current facilities rebuilt
- 2005
- Joined the Winter Livestock family
What We Sell
We got our start selling cattle, sheep, hogs and horses. Today, we're primarily a cattle auction, and we're proud to host several local seedstock producers' annual sales each year.
- TuesdaysCalves and yearlings
- Fridays (seasonal)Cows
- Last Tuesday monthlySheep, goat and horse sales
Fremont County is Angus country, and it shows. On a busy Tuesday, 4,000 to 6,000 head of calves can pass through the ring; lighter sales still bring in 3,500 to 5,000 head. The work starts before dawn and often runs past dark — but with a great class of cattle and even better people behind them, it's worth every long hour.
The People Behind the Ring
Our crew is small but mighty: five full-time and roughly 25 part-time employees who keep the auction running like clockwork. Many of them grew up around this sale barn. They know the layout, the customers, the livestock, and what it takes to get a sale done right — knowledge that can't be taught overnight.
Clerks, cooks, alley help, auctioneers — every role matters, and every person on our team cares about the animals and the people who bring them.
A Relationship Business, First and Foremost
Marketing quality livestock is what we do. But building relationships is why we love doing it.
Our customers come from across the region — Idaho, Utah, Nebraska, Montana — but most of our regular business comes from long-time families whose ranching roots run deep right here in Wyoming. They're real ranch and country folk, and relationships mean something to them, just like they do to us.
Markets shift. Weather doesn't cooperate. That's ranching. But the people who bring their cattle to Riverton have seen it all before, and they meet every challenge with the same steady resilience that's defined this industry for generations.
Looking Ahead
We're grateful for a new generation of cattlemen and cattlewomen who are stepping up in Fremont County — good ones who belong in this business. We'd love to see even more, and we're committed to supporting them every step of the way.
Because at the end of the day, some things never change: good cattle are still good cattle, and good people are still good people.
Riverton Livestock Auction is proud to keep marketing quality cattle, one sale at a time.